Copywriting ranks very high on the list of the most rewarding skills any person in business online could know. It probably should be clear why that is so since the written word can be used for conversions of all sorts. Everyone starts off at the same place, even the most familiar names had to start somewhere. The top IM business people took the time to discover enough about the subject so they could create high converting copy. Of course this can be outsourced as soon as you are making plenty of income. It is important to be aware of what a well written piece of copy looks like, and that is another good reason to learn about it.